Digital Marketing
Covers Introduction to Digital Marketing, Digital Branding & Website Building and Keyword Research and more.
Business and Management · Live online sessions · 12 modules · Certificate
What you will learn
Introduction to Digital Marketing
- Digital Marketing Basics
- Purpose of Marketing
- Segmentation & 4Ps of Marketing Marketing Funnel
Digital Branding & Website Building
- Basics of Branding
- Building a Brand Identity
- Online Presence
- Storytelling in Digital
- Branding
- Domain & Hosting
- Wordpress Website Building
Keyword Research
- Keyword Types & Research
- Tools
- Competitive Analysis
- Keyword Mapping
Search Engine Optimization
- How Search Engines work
- On-Page
- Technical
- Off-Page
- Mobile & Local SEO
- Google Algorithm & Black
- Hat SEO
- Case Studies
Paid Advertising
- Introduction to Google Ads
- Types of Ad Campaigns
- Ad Campaign Creation
- Optimization & Reporting
- Bidding Strategies & Terminologies
- Case Studies
Analytics
- Setting Up Analytics
- Key Metrics and KPIs
- Advanced Analytics
- Techniques
- Custom Reports and Dashboards
Social Media Optimization
- Profile Creation & Optimization
- Hashtag Strategies
- Content Calendar
- Social Media Trends
- Analytics & Measurement
Social Media Marketing
- Social media for businesses
- Facebook & Instagram
- Marketing
- Types of Facebook Ads
- Influencer Marketing
- Campaign Measurement & Optimization
Email Marketing
- Types of Email Marketing campaigns
- Building email list
- Email Content Creation
- Email marketing Tool
- Analytics & Reporting
Affiliate Marketing
- Affiliate Marketing Models
- Affiliate Networks
- Performance Tracking and Analytics
Online Reputation Management
- Understanding the basics of ORM
- Building a Strong Online
- Presence
- Tools for monitoring online mentions
Content Marketing
- Content Planning
- Blog Creation
- Content Generation & Distribution
- Content Marketing Tools
- Case Studies